Caught YaLookin’, a locally-owned fabric, clothing, purse, and accessory store, recently arranged a deal with Amazon.com to sell its line of baby products through Amazon’s new Baby Registry.
Rose Pharris, Chief Product Designer and owner of Caught YaLookin’, said a representative from Amazon approached her during the three-day, 2012All Baby & Child, Inc. (ABC) Kids Expo.
Pharris said she was hesitant to get too excited about the deal because she had had similar experiences with other companies that had fallen through. However, a representative from Amazon approached her on the final day of the ABC Kids Expo and requested the entire line of Caught YaLookin’ baby products, Pharris said.
In the first week of January, Caught YaLookin’ shipped its first order to Amazon. Pharris said, “We have 211 items on Amazon right now, and there will be close to 300 when we’re finished.”
Pharrissaid she is hopeful that selling products through Amazon will help expand her business to a wider market. She takes pride in that all of their products are American-made and hopes her company’s contributionwill help stimulate the nation’s economy.
“Our domestic production helps support American jobs, preserves a traditional manufacturing skill, and ensures sweatshop-free products,” Pharris said. “We believe in this country and what it stands for, and we are willing to stand behind this by entrusting our production to our fellow Americans.”
Pharris said her customers can request custom designs and products. “We start with one pattern and can adjust it for anything people want. There’s no end to the limit of things we can do. You can choose any fabric, and there’s no extra charge. Anything we make can be monogramed. We even make teddy bears.”
The annual ABC Kids Expo hosts booths and exhibits by thousands of major brand name and independently-owned businesses who produce baby and child products.Pharris said she was approached by two other companies on the first day of the event, as well.
MRG SOLUTIONS requested Pharris’ complete Christmas line, and Zulily.com requested both her baby and Christmas line. And Zulily.com is set to premiere Caught YaLookin’s products for online sale on February 13.
To show how much her customers mean to her, Pharris said she includes in every order a custom post-card with a letter from and photo of the employee who helped make the product. Pharris said she feels this lets the customers know their product was made by a real person who cares about the work being done.
Pharris encourages all Amazon customers to “please go online and rate us on the items they’ve bought. It will help us so much because the first thing people look at when deciding whether to buy somethingis the customer ratings.”
For more information about the company and the products they have available, visit their website at caughtyalookin.net or search Caught YaLookin’ on Amazon.